Online competition is fierce and never sleeps, but luckily, digital media also allow us to know our clients much more and attack them in a much more precise way than traditional marketing. For this reason, leads are essential for any digital marketing strategy, but getting a quality one is not easy at all. So today, we want to explain what a lead magnet is.
What is a Lead Magnet?
A lead magnet is basically content that you offer for free in exchange for an email or a phone number, the contact information that interests you the most. It must be interesting content, but at the same time, it does not compromise the fact that the target becomes a customer. That is, if you offer courses, you can offer a free eBook on the subject you teach, but the content, being valuable, should never create the feeling that you no longer need to know more about the subject. In other words, a Lead Magnet is an incentive for a potential customer to take concrete action.
Grabbing Your Potential Customer
Surely the phrase sounds familiar to you: “I give you my new ebook, download it in PDF format” or “Enjoy this exclusive discount coupon for Mother’s Day.” To put it into practice, you have to make whoever visits your website see the statement clearly, whether in the form of a banner, popup, pop-up drop-down, etc. You know, the typical box in which the headline “I give you my …” appears, a brief description of a phrase at most, and then the fields for the user to leave their data.
Capturing the Lead
The percentage of visitors who buy in an online store the first time they enter is ridiculously low, so we must take advantage of the first visit to establish the beginning of the relationship with the potential client. There are many plugins to capture leads based on the behavior of visitors that can make it easier for you to make some kind of offer on your first visit. Once you have his email, you can redirect him to a blog where you earn his trust and send him offers that encourage him to buy.
There are many ways to present a lead magnet, ranging from the aforementioned pop-up to a landing page or a blog post (so that you can also create an SEO strategy that supports it) or a banner on the side of the page. It can also be done through social networks, or even offline, through seminars or networking. Sometimes, we are so obsessed with digital that we forget about face to face.
Different Kinds of Lead Magnets
There are multiple ways to present a lead magnet. The ebook is the most common, but there is no reason to limit ourselves to it. There are infinite possibilities, as many as you can imagine. Also, remember that you do not have to limit your campaign to a single format, you can do as many as you want (or as your budget allows).
Some ideas are:
- Market studies
- Exclusive discounts
- Access to an exclusive section of the web
- Product demonstrations
To know which of them is better; it is very important to know your target audience well, so you will know their interests and their customs and adjust your offer more. Perhaps the audience you are interested in prefers podcast content rather than written content, or perhaps they simply prefer to have access to a product.
Using good enterprise SEO services is ideal for carrying out your SEO strategy to entice your audience, especially those people who are highly targeted and will bite the bait. It is best to contact a company like MOTOZA to find out how this is possible.