One of the most developed and limited niche markets online is truly offline marketing, but how?
Surprisingly enough, if you understand a few simple guidelines, it can make for a very worthwhile experience, primarily if you are a “people-person”.
It is one of the most manageable ways of research for new marketers. It’s simple, and you don’t need to learn how to code, make websites, or do anything online.
There is a resurgence in the realm of offline marketing today in 2020.
Today in 2020, a tremendous amount of baby-boomers are either retiring or approaching their retirement age. However, they are discovering that they will not have enough money to sustain their lifestyle forever.
Most early retirees who are on limited savings or no income will embark on new business ideas that they can operate from the comfort of their own homes.
When you take a step back and think about it, baby boomers managed to survive without the internet. This means it would be a great opportunity for them to establish a viable at-home business.
Unlike most millennials and younger generations today, baby boomers tend to have a large network for face-to-face peers.
Whereas most younger adults tend to rely on countless methods of digital communication (i.e. Facebook, Linkedin, and Email).
So which are you? The older generation, who has the upper hand in this area, or maybe you are younger and could use some more education in online reputation management to make yourself more well-rounded.
Top Four Techniques to Market Offline in 2020
1. Don’t Be Scared To Ask For Advice
You might have had a job before where you gave presentations to your colleagues or coworkers.
Anytime you work for yourself or a company it is vital to know everything you sell down to the fine details.
Do not expect someone to always tell you what to do, ask to job shadow, or submit questions that you have to upper management seeking solutions.
Try practicing with your friends and family, if something doesn’t make sense, ask. Do this enough and it will become a habit.
Practice your openness and new communication styles with a close friend, someone that will really tell you when something looks or sounds bad.
Constructive criticism from others can only aid your improvement. This means no getting mad, you’re asking for their help. They mean well, it’s for your best interest at the end of the day.
2. Ask For Recommendations
Everyone has a smartphone, right? A great place to start asking for help is by visiting your contact list in your phone and looking for anyone you are close with is knowledgeable in the field you’re researching.
Be honest with them and talk about what you are working on and how you believe they can help you progress and get better.
3. Attend Local Events
Most areas, especially closer to a city will offer some sort of professional networking group you can either. Whether it be on Facebook, in-person, or on a Zoom meeting. There are a plethora of groups available for free to help you grow both personally and professionally.
Participate in these gatherings and network! It can sometimes be that simple. A new perspective or a different voice can trigger more things to work than you might be aware of.
4. Make Conversation With Strangers Throughout The Day
One thing that works for me was to simply say hello and ask how someone was doing. Even if they were a complete stranger.
A great place to do so is at the elevator at work, if you take public transportation, or maybe at the store as you walk past someone. Start simple.