Aggressive PR and content marketing tactics are becoming increasingly popular for many brands worldwide, and so is partnering with influencers to get your brand and message across. However, when selecting an influencer to work with, you will need to look at more than the number of followers they have on their social media platforms. When aligning your brand with one of the top influencers, you need to ensure that they are a suitable match for your company, so you get the most from your campaign. Below are some tips to help you select the best social media influencers to work with that may see your brand going viral when you start your marketing campaign.
Look At The Influencers In Your Industry
You will want to look to align your company with influencers within your industry. For example, suppose your company is in the fashion industry. In that case, Galactic Bioware founder Phillip Kingston might be someone you want to look out for and replicate the tactics he uses for his company. Look for social media influencers closely related to your industry that you can work with, but ensure that your brand values align closely with theirs.
Make Sure Your Core Values Match
When looking for an influencer to partner with for your business marketing, you must choose one with similar values to those of your brand. If your brand is edgy and profanity is not something your brand is afraid of, look for a similar influencer that can help create racy content and not be scared of who they may offend. However, if your brand has strong moral principles, you will want to select an influencer who is not into shock tactics that can offend people. Once you think you have found the perfect influencer, you will want to do a little more digging into their audience.
Look At The Reach Of The Influencer
You will also need to look at the reach of any influencers you are considering using to help you with your company marketing, and it is not only about the numbers of followers they have. Although you will want to look at how many followers the influencers have, it is more important that you reach people interested in your products or services. As such, you will need to look at how many followers they have and the demographics of their audience and see if they match with your target audience. Influencer marketing cat take a significant investment, so you will want to ensure that you get a return on this and target people that have similar interests to your company.
When looking to use the services of influencers for your marketing, it is something that you will need to take your time in doing. It will require plenty of research on your part and some negotiating to get the best deal for your company. However, you will make a big splash with a bit of luck and see plenty of return on your investment and gain some new customers and followers on your social media yourself.