When you hire a reputable digital marketing agency to take care of the SEO for your website, there are many things they will do to increase the health of your site. If you do not have SEO experience, you may wonder what they will do to justify the money you pay, and it is slightly different for every website, even ones in the same industry. Below are some of the areas an agency will concentrate on to increase your rankings and overall digital footprint to drive users to your website, hopefully converting into sales.
One of the first tasks when using the services of a high-quality SEO agency is keyword research. The keywords your website focuses on are vital for attracting people who want your products or services. You will often want to focus on obvious keywords, but doing keyword research can also show you other keyword opportunities that you have not considered before. You may even find some quick wins that can drive traffic to your site and convert them into sales.
Assess The Onsite Health Of Your Website
Another vital aspect of a successful digital marketing campaign is ensuring that your onsite is as healthy as possible. There are many factors to consider in this aspect of your SEO campaign, and some of these include:
- Page Titles
- Meta Descriptions
- H1 headers
- Page Loading Speed
- Image Alt Tags
- Backlink Profile
- Website Content
A reputable company will audit your site and highlight all potential problems and rate them as to which ones should be a priority. You can then either have your web developer address the issues they find or have the agency fix them themselves.
It is also going to be vital for the success of your marketing campaign that you acquire high-quality backlinks pointing to your site, including the keywords as hyperlinks you are focussing on in your campaign. Links are an essential part of the overall strategy, and outreaching to websites to place a link is a time-consuming task and not as easy as you may think.
Revising Your Website Content
You may also find that the agency you choose advises you to have the content on your website rewritten, giving your site a boost in its rankings. It is vital that the content you create is engaging and is written for the user rather than the search engines. The days of spamming keywords in website content to get it ranking are gone, so you will want to have it professionally written to achieve the best results.
These are some of the most critical factors of a digital marketing campaign that your agency will need to look at when working on your site. If your agency does nothing like this, it may be time to look for a new one.