Personalization is one of the most important parts of designing a successful ecommerce site. You want to create a tailored experience for the user. If you can do this, you will be able to boost engagement, showing them more relevant products. Ultimately, this will translate to more sales and a more profitable business. But each year, the trends in ecommerce will change. Here are some of the latest personalization trends to consider.
More Sophisticated Image Recognition Technology
Images have always been an important part of online shopping. To make the most of them, it’s likely that image recognition technology will need to be used. This will allow you to gather more insight from a picture. For example, you will be able to recognize individual products within a photo.
Here’s an example of what this can do. Imagine a world where you showed a series of living room photos to the customer. If they liked a mug in one image, they would be able to click on it. The mug would then appear in their cart.
Retention is a Bigger Focus
There are two major ways that ecommerce personalization software is used. First, it can be used to acquire new customers. This is important when you are trying to grow your business. It can also be used to retain existing customers, stopping them from going to a competitor.
In 2020, with the COVID pandemic taking over the world, the greater focus was on retaining existing customers. This is common during difficult times, as businesses can’t afford to lose users. Loyalty is hard to achieve, particularly when a competitor is just a few clicks away. But creating a tailored experience will be a good way of achieving this.
Taking a Long-Term Approach
Historically, personalization has had a more short-term focus. It was about the next purchase or getting them to return within the next 30 days. However, as the industry has matured it has started to take a more long-term view. This is one of the most exciting trends for many businesses, allowing them to form a bond with their customers that will stand the test of time. It can also provide potentially useful insights into future purchasing behavior.
There is no doubt that ecommerce personalization is successful. It’s estimated that 80 percent of people are more likely to buy from a site that uses this technology. Because of this success rate, more businesses are using ecommerce personalization software. However, this means that your competitors will also be using some form of personalization. You will need to make sure that you are using the best possible software to maintain your edge.
Finally, one of the biggest trends in this area will continue to be artificial intelligence. This technology will become more advanced. The profiles of your customers will likely become more detailed. You might even be able to identify personality traits, like how assertive they are. The AI programs will then be able to use this information to create better recommendations.
Personalization is one of the most important parts of ecommerce. The future of this tool is looking very bright, with the technology likely to become even more sophisticated. This should benefit both customers and business owners.